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August 28.2025
2 Minutes Read

Milwaukee Set to Break Ground for South Shore Cruise Dock: Future Insights

Cruise ship approaching Milwaukee South Shore during sunset.

A New Era for Milwaukee's Waterfront

Milwaukee is set to embark on an exciting new chapter in its history as it prepares to break ground for the South Shore Cruise Dock this September. This development, located at 2320 S Lincoln Memorial Dr, will serve as the city's third designated cruise dock and is expected to play a crucial role in boosting the local economy and enhancing tourism in the region.

Significant Investment for Future Growth

The new cruise dock is projected to cost approximately $9 million, with funding coming from various sources. A notable $5 million will be dedicated from Mayor Cavalier Johnson's budget, complemented by $3.5 million from the State of Wisconsin's Capital Tourism Grant and $500,000 from the Wisconsin Department of Transportation's Harbor Assistance Program. This collaborative approach underscores the importance of this project for Milwaukee and the broader Great Lakes community.

Economic and Tourism Boost

According to officials, the anticipated infrastructure improvements will significantly contribute to the economic landscape of Milwaukee, making it a key player in Great Lakes tourism. The dock is expected to welcome Seaway-max ships, which are larger vessels designed to navigate the St. Lawrence Seaway, thus supporting more extensive cruise itineraries and increasing passenger capacity.

Milwaukee's Growing Cruise Ship Industry

As travel for leisure resumes, Port Milwaukee is gearing up for an impressive 22 scheduled cruise ship calls in 2025, featuring a total of 44 itineraries from late April to mid-October. Cruise lines, including Viking and Pearl Seas, are setting their sights on Milwaukee again, further affirming the city's attractiveness as a cruise destination. Interestingly, the Victory Cruise Lines recently returned to Milwaukee after a seven-year break, indicating renewed interest and growth in the region's tourism offerings.

Collaborating for a Bright Future

Mayor Johnson will lead the ground-breaking ceremony alongside local and state officials, including Wisconsin Department of Administration Secretary Kathy Blumenfeld and Port Milwaukee’s Director, Jackie Q. Carter. Their participation not only highlights the importance of this project but also showcases a united front in promoting Milwaukee's growth as a premier cruise destination.

Looking Ahead: The Future of Milwaukee's Tourism

As construction aims for completion ahead of the 2026 season, this development promises to enhance Milwaukee's status amidst the regional cruise landscape. The new South Shore Cruise Dock stands as a hopeful beacon, signifying that as the horizon for travel broadens, Milwaukee is ready to welcome more visitors eager to explore its vibrant city and scenic waterfront.

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