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February 28.2026
2 Minutes Read

Royal Caribbean's Beverage Package Cuts: Essential Details for Retiree Cruisers

Royal Caribbean cup with logo near red beverage machine, cruise setting.

Royal Caribbean's Cut to Beverage Packages: What You Need to Know

For retirees looking to cruise, a recent change at Royal Caribbean could impact your onboard experience. Effective March 15, 2026, the cruise line will no longer include the Coca-Cola® souvenir cup and access to Coca-Cola® Freestyle machines with its Deluxe and Royal Refreshment Packages. Previously, this included unlimited access to refreshing beverage options throughout the cruise. Now, guests will need to purchase a souvenir cup aboard for $4.99 if they wish to enjoy the Freestyle machines, which offer over 100 drink combinations.

Assessing the Impact on Your Vacation Budget

The change has raised eyebrows among loyal Royal Caribbean cruisers, particularly families who may find themselves spending an additional $25 for a family of five just to enjoy the variety offered by Freestyle machines. While soda is still part of the drink packages, guests without the cup will only have access to cans or fountain sodas served directly from bars and dining venues—options that many find limiting.

A Shift in Value?

Critics of the policy view it as an attempt by Royal Caribbean to squeeze more revenue from guests, especially as the Deluxe Beverage Package ranges from $32 to $115 per person per day. Customers are questioning whether the convenience of the Freestyle machines was truly wasteful or if Royal Caribbean underestimated the value of this perk to its guests. For instance, one cruiser mentioned how they rarely use their soda cups, reflecting a mix of opinions among guests regarding the necessity of the souvenir cup.

What Remains the Same?

Despite this change, several key aspects of the beverage packages remain intact. The Deluxe Beverage Package will still allow guests unlimited alcoholic drinks and a myriad of non-alcoholic options, including beer, wine, smoothies, and specialty coffees. Importantly, the Classic Soda Package will retain the complimentary souvenir cup, allowing guests who primarily consume sodas to still enjoy the Freestyle machines without additional costs.

Grandfathering Existing Customers into the Old Benefits

If you've already booked your drink package before the change takes effect, don’t fret. Royal Caribbean has assured customers that they will still receive the previously included benefits, making advance planning even more crucial for retired cruisers looking to maximize their experience.

Is It Time to Reconsider Your Beverage Choice?

This change in policy might encourage vacationers—especially those on fixed incomes—to rethink which beverage package suits their needs best. The Classic Soda Package, for its lower price point, remains a strong contender for light drinkers, or families who find the complexities of Freestyle machines less appealing. Whatever your preference, being informed about potential changes can enhance your cruise experience.

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02.28.2026

NCLH Earnings Call Set to Reveal New CEO's Strategy Amid Elliott Group Pressure

Update NCLH Faces Turning Point as New CEO Takes the Helm The upcoming earnings call for Norwegian Cruise Line Holdings (NCLH) on March 2, 2026, is poised to be a pivotal moment. The company’s new President and CEO, John Chidsey, who has only been in his role for a scant two weeks, will be taking the stage amidst growing pressure from activist investor Elliott Management. This firm has taken a significant stake in NCLH, exceeding 10%, and is pushing for substantial changes within the company. Change at the Top Amid Investor Scrutiny Chidsey's debut as CEO is overshadowed by the abrupt departure of his predecessor, Harry Sommer. The fact that Sommer exited just before a critical earnings announcement suggests underlying issues within the company’s strategic direction. Elliott Management’s recent communications, including a lengthy presentation detailing their concerns, has further complicated the landscape for Chidsey. This presentation echoes the sentiment that NCLH may need a major shift to regain its competitive edge. Opportunity or Obligation? Chidsey’s Balancing Act For Chidsey, this earnings call is more than a report on financial performance; it’s an opportunity to communicate his vision and respond to challenging inquiries from investors and analysts alike. Analysts like James Hardiman from Citi have emphasized that the timing of CEO transitions often signals deeper operational issues, urging Chidsey to reframe the Elliott agenda—dubbed Norwegian Now—into a constructive dialogue that aligns with his leadership goals. The Role of Established Voices in Change As the earnings call approaches, questions arise about potential board changes that could accompany this leadership transition. Notably, Adam Goldstein, former CEO of Royal Caribbean International, has been cited as a potential addition to the board. Aligning with Elliott’s proposals, his expertise could provide the company with a seasoned perspective during this transformative time. Investors will be watching closely to see how Chidsey interacts with established cruise industry figures who may influence the board's future direction. Importance of Transparency and Execution As NCLH prepares to disclose its financial numbers and strategic outlook, there’s a sense of urgency for transparency and decisive action. The stakes are high, and the pressure is palpable; stakeholders are eager to see whether Chidsey can instill confidence in the company’s path forward. With the operational uncertainties that led to the leadership change still lingering, how Chidsey communicates in this call could set the tone for his tenure and possibly shape the future trajectory of NCLH. What This Means for Investors and the Cruise Industry Ultimately, the upcoming earnings call marks a critical juncture not only for NCLH but for the broader cruise industry as well. As travel gradually returns to pre-pandemic levels, investors will look for signs that the company can adapt to a new business landscape while addressing shareholder concerns head-on. The balance of maintaining industry standards and innovating new approaches will be key to NCLH’s success in this competitive market. As investors and industry watchers prepare for the forthcoming disclosures, it's essential to remain vigilant about how leadership changes affect strategic decisions in the cruise sector. The earnings call will shed light on whether NCLH is prepared to navigate the complexities of the modern travel landscape and if Chidsey will prove to be the visionary leader that the company needs at this crucial time.

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Anticipating a Bright Future: Sevilla Cruise Port Welcomes Azamara Journey for a New Season

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02.26.2026

Lindblad Expeditions Seizes the Moment to Expand Capacity Now!

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