A Floral Tribute to Alaskan Beauty
On January 1, 2026, Princess Cruises celebrated the dawn of a new year with a dazzling appearance at the prestigious 137th Rose Parade in Pasadena, California. The cruise line unveiled its captivating float, aptly named "Together in the Magic of Alaska," which highlighted the breathtaking beauty of Alaska and marked the highly anticipated debut of the Star Princess for the 2026 cruise season.
This elaborate float, resembling the majestic Star Princess sailing through the Alaskan terrain, was a sight to behold, adorned with over 300,000 flowers and exquisite natural materials. The vibrant display featured a variety of florals like silverleaf protea, coconut, and blue statice, conjuring images of icy Alaskan waters.
Princess Cruises has long been a prominent player in the Alaskan cruise industry, and this float served to pay homage not only to its new ship but also to the dedicated crew and local Alaskan communities that enhance the experience for travelers. The float brought to life the wildlife of Alaska, from whales emerging from the ocean to sea otters and other animals animatedly woven into the design.
The Theme of Teamwork
This year's parade theme, "The Magic in Teamwork," resonated throughout the event. Four Princess team members proudly rode the float, representing the 25,000 strong workforce that helps deliver memorable cruise experiences. Their participation symbolized the passion, dedication, and camaraderie that Princess Cruises embodies in its operations.
Performers accompanying the float danced to a new version of "The Love Boat" theme song, adding a nostalgic touch that reminded audiences of the show's iconic role in popularizing cruise vacations in America. As part of this immersive experience, viewers were treated to the sight of intricately detailed flora, including blue tweedia—the state flower of Alaska—and a backdrop made from towering trees of pine and spruce.
The 2026 Alaska Cruise Season: More Exciting Than Ever
As the number one cruise line in Alaska, Princess Cruises aims to make the 2026 season more memorable than ever, with Star Princess set to offer weekly seven-day Inside Passage cruises from Seattle between May 3 and September 19. Travelers can look forward to experiencing the stunning Alaskan landscape through the cruise line's expanded program, featuring eight ships, 180 departures, and 19 destinations.
The majestic Star Princess, a cutting-edge Sphere Class ship, promises to deliver an unforgettable onboard experience. With its luxurious staterooms and the innovative Dome space for relaxation and entertainment, it stands ready to mesmerize its guests as they explore Alaska's breathtaking vistas.
Please Join the Experience
The Rose Parade float not only served as a celebration of the new year but also an invitation for everyone to consider a voyage with Princess Cruises. As the excitement builds for the 2026 Alaska cruise season, potential travelers are encouraged to embark on this grand adventure and discover the wonders of Alaska through the eyes of Princess Cruises.
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