How NZ Crayons Revives a Beloved Classic and Champions Sustainability

Reviving a Classic: The Story of NZ Crayons

In the heart of the Bay of Plenty, Roger and Amanda Gilbertson have taken the reins of NZ Crayons, a company that not only produces vibrant crayons but also carries the legacy of two significant New Zealand brands: Retsol and Spectrum. Bought in 2021, the duo relocated the business to Pyes Pā, marking a colorful chapter in their lives as they transformed their passion for creativity into a sustainable enterprise. With backgrounds in primary industry and corporate life, respectively, their journey into the world of crayon manufacturing was both a leap of faith and an inspiring tale of perseverance.

More Than Just Colour: The Legacy of Retsol and Spectrum

The history of NZ Crayons is rich and intertwined with New Zealand's post-war efforts. The Retsol brand was originally established to provide employment for returned soldiers after World War II, while Spectrum offered a wide range of industrial marking products since 1969. Together, they've crafted a unique niche in the market, providing quality crayons that excel in various conditions, including wet environments where spray paint fails.

A Sustainable Approach to Creativity

One of the Gilbertsons' goals is to advocate for sustainability, which sets NZ Crayons apart in today’s marketplace. Their crayons are non-toxic, come in recycled packaging, and utilize minimal waste, as offcuts are remolded into new crayons. Amanda explains that their production method not only preserves important resources but also fosters a sense of environmental responsibility. By adopting eco-friendly practices, they hope to appeal to both educators and families who value sustainability.

Cognitive Development through Crayons

Amanda’s innovative spirit shines through her creation of the Cognito Crayon, designed specifically for preschoolers to learn proper grip techniques for writing. This initiative reflects their commitment to not only make crayons but also to enhance educational experiences for children. The Gilbertsons aspire to aid future generations in developing essential pre-literacy skills while enjoying the creative outlets crayons offer.

Future Horizons and International Sales

With growing interest from Europe and plans to enter the Australian market, NZ Crayons is poised for growth. Amanda and Roger have streamlined operations and expanded their product lines to meet customer demands. Their vision for growth is bolstered by a renewed online presence, aiming to reach more audiences across New Zealand and beyond.

As the Gilbertsons continue their journey with NZ Crayons, they embody not just the spirit of entrepreneurship, but are committed to nurturing creativity and sustainability in the art world. The vibrancy of their crayons is matched only by their passion for keeping this classic brand alive for future generations.