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July 08.2025
3 Minutes Read

How Kiwis Are Transforming Their Approach to Buying Property

Kiwis meeting around a table, discussing property buy-sell transformation.

New Trends in Kiwi Real Estate: A Shift in Mindset

The landscape of property ownership in New Zealand is undergoing a significant transformation. This change is particularly pronounced among younger generations who are exploring innovative avenues to enter the market. The traditional notions of home buying and selling are being replaced with more adaptable strategies, like co-ownership and a preference for urban apartment living. Despite these shifts, a recent study by LJ Hooker highlights that the majority of Kiwis continue to value the expertise of real estate professionals, indicating a blend of modernity and tradition in their approach.

Embracing Co-Ownership: A Viable Solution for Younger Kiwis

As the median price of standalone houses increases, mainly in New Zealand’s major cities, younger buyers—particularly those from Generation Z and Generation Y—are turning to co-ownership as a practical solution. The trend is striking: 45% of Gen Z and 40% of Gen Y are open to buying a home with a friend or family member, compared to only 22% of Baby Boomers. This signifies a dramatic shift in what homeownership looks like for these groups. Experts suggest that a formal agreement should be in place for co-owning parties, outlining responsibilities and exit strategies, thereby reducing potential conflicts.

The Importance of Real Estate Agents in an Evolving Market

Even with the rise of online platforms facilitating property transactions, most Kiwis prefer to sell their homes through agents. The LJ Hooker study discovered that only 23% of Kiwis consider private sales, with younger generations showing slightly more openness—44% of Gen Z expressing a willingness to sell privately. Campbell Dunoon, Head of Network NZ at LJ Hooker, notes the complexities involved in selling homes and advises sellers to consider the abundant knowledge and support provided by real estate agents to achieve optimal outcomes.

Parental Support: A Critical Component

In a climate of rising house prices, many young Kiwis still depend on financial support from their parents to secure a deposit. The research shows that 31% of homebuyers have parents willing to assist financially, and this number spikes among younger generations, where 89% of parents are eager to help their children access the housing market. This support reflects a generational understanding of property wealth and the enduring value of homeownership.

Apartment Living: The New Normal for Young Kiwis

As affordability challenges mount, 40% of New Zealanders are considering apartment living, with the interest predominantly driven by younger generations—48% of Gen Z versus 37% of Gen X. This shift towards urban living also illustrates a practical response to challenges in accessing standalone homes, as apartment living offers a more financially manageable alternative.

The Ongoing Role of Real Estate Professionals

Given the complexities of the current property market, Kiwis continue to recognize the value that agents bring. While innovative methods such as co-ownership and digital transactions are creating new opportunities, the intricate landscape of real estate necessitates expert guidance. Educated decisions can pave the way to successful transactions, whether buyers are exploring co-ownership options or seeking advice on navigating changing market conditions.

Final Thoughts: Adaptation is Key in a Changing Market

The property market in New Zealand is adapting, with younger generations carving out new pathways to ownership. Whether through co-ownership, embracing apartment living, or leveraging family support, Kiwis are finding new ways to tackle the challenges of homeownership. As the landscape evolves, the fundamental need for professional guidance in real estate transactions remains a cornerstone for many. It’s a clear indication that while approaches to property are changing, the need for expertise remains steady.

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