How a Bay Couple Is Reviving a Beloved Crayon Brand to Inspire Future Generations

Reviving a Classic: The Crayon Legacy in New Zealand

In the heart of the Bay of Plenty, Amanda and Roger Gilbertson have taken on the challenge of preserving a cherished piece of New Zealand's history: NZ Crayons. This vibrant brand, known for its non-toxic, sustainable crayons, was thrust into their hands in 2021 when the couple purchased it from previous owner Kevin Atkinson. With minimal experience in manufacturing but a passion for childhood education, Amanda and Roger embarked on a journey to keep this unique product alive, ensuring its colorful legacy for future generations.

A Sustainable Future for Crayons

One of the standout features of NZ Crayons is their commitment to sustainability. Each crayon is crafted with care, using recycled packaging and natural materials that produce minimal waste. The Gilbertsons emphasize the significance of eco-friendly practices, revealing that all crayon offcuts are meticulously reused in production, reflecting their dedication to a greener planet. “It's not just about making crayons; it's about making a positive impact,” says Amanda. This approach resonates well with today’s eco-conscious consumers, who are increasingly drawn to brands that prioritize sustainability.

Connecting with Early Learning

The Gilbertsons have also recognized the need for innovative tools that assist in children's developmental growth. Their creation, the Cognito Crayon, is specifically designed to encourage proper grip and writing skills in preschoolers. As Amanda points out, “Kids nowadays are good at swiping, and they haven’t really got the pre-writing skills.” By blending education with creativity, NZ Crayons is not just a product; it’s an avenue for development, giving parents a resource that supports early learning.

Future Goals and Global Aspirations

While NZ Crayons has established itself firmly in the local market, Amanda expresses an eagerness to broaden their reach. “We’re probably busy enough,” she admits, highlighting the overwhelming interest from Australian retailers. The couple sees potential for expansion, but their focus remains on maintaining quality and nurturing their community ties. Their journey showcases a mix of local pride and ambition that could serve as inspiration for other small businesses aiming for growth.

Embracing a Community-Centered Business

This commitment to community extends beyond products. By employing local staff and collaborating with schools to supply crayons for educational purposes, the Gilbertsons have nurtured relationships that support not just their business, but the entire region. By investing in local talent and education, they are forging a bond that is colorful and impactful.

The love and dedication that Amanda and Roger Gilbertson pour into NZ Crayons is not just about making crayons; it’s about shaping futures, fostering creativity, and making a difference. As they continue to grow, they remind us that sometimes, the simplest tools can have the biggest impact on our lives.

Make a difference by supporting local businesses like NZ Crayons that prioritize sustainability and childhood development. Every crayon can lead to a rainbow of possibilities!