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February 13.2026

2 Minutes Read

Explore New Cruise Opportunities: How Points Choice Benefits You

Two large cruise ships in port on a sunny day.

Unlocking Greater Horizons: The New Points Choice Program

For avid cruisers, the latest initiative from Royal Caribbean Group (RCG) promises a significant enhancement to cruise loyalty programs. The newly minted Points Choice program allows travelers to earn cruise points across different lines within the RCG family, namely Royal Caribbean, Celebrity Cruises, and Silversea. This development broadens vacation possibilities without limiting access to loyalty rewards, creating a win-win scenario for both cruisers and the company.

Why Points Choice Changes Everything for Cruisers

As valued repeat customers, cruisers can now rethink their itineraries with exciting choices at their fingertips. The consolidation of loyalty points means travelers no longer have to stick to a single brand to advance in loyalty tiers. Sentiments shared in the Royal Caribbean message board highlight this shift, as users express newfound enthusiasm to explore the varied itineraries offered by different lines.

A Lifelong Journey in Cruising Loyalty

RCG's President and CEO, Jason Liberty, emphasizes the company's vision of building a "lifetime of vacations" ecosystem. This strategic focus on flexibility offers guests the ability to earn and utilize points where it matters most, fostering increased loyalty and frequency of bookings. It's a model that not only attracts new guests but also encourages loyalists to return more often, translating into sustainable growth for the company.

The Positive Shift in Consumer Mindset

Current trends indicate that cruise enthusiasts are becoming more line-agnostic as loyalty programs evolve. No longer is loyalty confined to a single brand, as more travelers express willingness to try out new lines while still benefiting from their accumulated points. This is particularly attractive to older travelers, such as retirees who seek diverse cruise experiences without compromising their loyalty status.

Your Next Steps as a Cruiser

With the Points Choice program in effect, now is the perfect time for you to reconsider your cruising options. Whether you gravitate toward Royal Caribbean's classic offerings or are tempted by a taste of luxury with Celebrity or Silversea, you can now explore without losing those valuable loyalty points. Embrace the flexibility and variety that Points Choice offers for your future cruises!

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Explore New Cruise Opportunities: How Points Choice Benefits You

Unlocking Greater Horizons: The New Points Choice Program

Why Points Choice Changes Everything for Cruisers

A Lifelong Journey in Cruising Loyalty

The Positive Shift in Consumer Mindset

Your Next Steps as a Cruiser

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