Double the Experience: Cunard's Commitment to Travel Agents
Cunard Line has announced an exciting expansion of its ship visit program, doubling the opportunities available for travel agents in 2026 compared to the previous year. This initiative aims to deepen agents' knowledge and strengthen their ability to sell Cunard’s luxury cruise experiences to their customers. With over 900 travel agents being invited for exclusive tours and lunches, Cunard is investing in firsthand experiences that empower agents to authentically present the iconic Cunard brand.
A Glimpse into the 2026 Program
Throughout the year, travel agents will have access to guided tours and culinary delights aboard Cunard's majestic vessels. Initial visits are set to occur between May and July on the Queen Mary 2 and the newest member of the fleet, the Queen Anne. These visits will take place in Southampton and Liverpool, allowing agents to connect with the craftsmanship and service that Cunard is renowned for. On May 15 and June 26, agents can experience the grandeur of the Queen Mary 2, while the Queen Anne welcomes guests on June 17.
Enhancing the Agent Experience
Cunard is not just expanding the number of ship visits; it’s also increasing the scale of familiarization (fam) trips, with three dedicated voyages scheduled from May to November. This year’s offerings include sailing on the stunning Norwegian Fjords aboard Queen Mary 2 and travels to historic ports on the Queen Victoria and Queen Anne. These trips promise to provide agents with immersive experiences, including Cunard’s renowned White Star Service, sumptuous dining, and curated shore excursions.
The Importance of Face-to-Face Interaction
Iain Baillie, Cunard's Associate Vice President for UK & EMEA Sales, emphasized the importance of these experiences: "We know that giving our partners the opportunity to truly immerse themselves in the unique Cunard experience is vital, so they can confidently bring our ships, service and sense of occasion to life for their customers." By investing in these opportunities, Cunard aims to foster a stronger connection with agents, who are pivotal in conveying the luxurious Cunard story to potential travelers.
Opportunities for Engagement Beyond Visits
For those unable to join in person, Cunard offers a wealth of resources through its Shine Rewards Club, an agent loyalty program that features sales tools, training webinars, and marketing materials. Whether agents are attending ship visits or utilizing online resources, Cunard ensures that they are equipped to effectively share and promote the Cunard experience.
Conclusion: Embracing Opportunities Together
The expansion of Cunard's ship visit program signals a robust commitment to supporting travel agents as they navigate the nuances of luxury travel sales. By enhancing opportunities for firsthand experiences, Cunard aims to empower agents to effectively narrate their distinctive story, thus ensuring that travelers are informed, excited, and ready to explore the world aboard Cunard’s illustrious ships.
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