Add Row 
Add 
Princess Cruises and Holland America Line: A Testimony to Community Support
In a powerful display of commitment to community, Princess Cruises and Holland America Line have announced a joint pledge to contribute $175,000 to help rebuild the American Legion Post 3 in Ketchikan, Alaska, which was tragically destroyed by arson in September 2023. This landmark facility, which held significance for over 85 years, has served as a vital hub for veterans and their families in the local community.
Honoring Our Heroes
Gus Antorcha, President of Princess Cruises, expressed the company’s deep connection to the Alaskan communities they serve, stating, "Ketchikan holds a special place in our Alaska program. We are honored to support the rebuilding of American Legion Post 3 and to stand alongside the veterans and families who rely on it as a place of connection, remembrance, and service." This sentiment was echoed by Beth Bodensteiner, President of Holland America, who emphasized the values of resilience, service, and community that connect both their brand and the American Legion.
Details of the Rebuilding Effort
The significant donation will be divided into two parts: $100,000 from the Princess Foundation and $75,000 from Holland America, which includes support through their On Deck for a Cause program. Both companies have committed not just to this immediate financial aid but to ongoing support for the facility’s future, with additional pledges to be unveiled in 2027. Bill Bolling, of American Legion Post 3, remarked, "This generous support… is a meaningful step forward in our rebuilding journey." The mission of the American Legion, rooted in supporting veterans and fostering patriotism, aligns seamlessly with the intentions of the cruise lines.
Community Engagement and Future Prospects
The collaboration between Princess and Holland America is a reminder of the importance of corporate responsibility and community involvement in enhancing the lives of many. As Princess Cruises prepares for its largest Alaska season ever in 2026, the rebuilding of the American Legion Post will allow travelers to witness the resilience of this community firsthand. Visitors will have the chance to engage with local culture, further emphasizing the connection between tourism and support for local enterprises.
Conclusion: A Call to Community Action
This pledge reflects a broader recognition that businesses, especially those in travel and tourism, play a crucial role in supporting the communities they interact with. Princess Cruises and Holland America are setting an inspirational precedent for how industries can unite for a noble cause. As Ketchikan embarks on this rebuilding journey, all eyes are on the positive impact this project will have on the lives of the town’s veterans and their families. Engaging with and contributing to local causes not only helps communities thrive but also enriches the experiences of travelers.
Write A Comment